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5 SEO Best Practices for Blog Traffic and Engagement

Dec 29

It is important to remember that your online presence goes way beyond search engine results.


Google is notoriously secretive regarding what goes into their search ranking algorithms which they update regularly and as SEO experts are aware. When Google makes a change, seo san diego experts are keen to guess what they can do to change their SEO strategies to meet the all-powerful Google bots.


1. Image alt text optimization


Since the beginning, it has been an important part of SEO. Google has used machine learning to understand what an image is, and what it's about, over the last couple of years. This was the main goal of alt text for images.


You'll never lose anything by using strong alt text for images on your site regardless of how advanced the AI-fueled techniques for picture identification are. It is important to keep in mind that machine learning is an entirely modern concept. Alt text on images can be outdated in five to ten years, however, enhancing photos using the "old-fashioned method" is a safe and secure way to stay secure.


2. Prioritizing content authority is a top priority


Content "authority" is a broad concept that has been in use from the very beginning of SEO. Google hopes to provide users with the most authoritative and trustworthy content that is based on their search questions.


After the August 2018 Medic Core upgrade it became clear that the Your Money Your Life industry needed to prioritize E-A-T (Expertise Authority and Trustworthiness) in their content.


3. Create more content


The quantity of words within the document isn't an indication of ranking as per John Mueller. John Mueller claims that word count does not reflect the quality of the document. Pages may contain numerous words, but they say little.


With this in mind, don't think that Google to rank your website solely based on its word count. Short-form content has the same potential for ranking just as long-form information.


4. You should think about AMP


To bring up John Mueller once again, the former attorney general made it clear publicly years ago that AMP is not a ranking factor.

With the increasing number of mobile-based search queries, AMP has become an absolute necessity (regardless of how it affects rankings).


The launch of Google's mobile-first index was one of the company's major upgrades in the year 2018. There has been speculation since then about whether AMP could have an effect on rankings.


Are AMP pages worth the money?


Adoption is at an all-time high right now. AMP has been accepted by around 31 million domains during the last year. The emphasis of SEO is shifting away from desktop computers and towards mobile devices. The longer you put off applying to submit your application for AMP and AMP, the more you'll be left behind.


5. LSI keyword targeting but not to be used in ranking

Semantic Latent Keyword Indexing does do not impact the search engine ranking. Taking the time to carefully choose LSI keywords, However, it could help cover important information relevant to the keywords and phrases that you initially sought. It will allow you to rank with the most relevant search terms and avoid penalty penalties for keyword stuffing.


Google will be unable to determine SEO correlations or overlaps within your site's content when you do not use LSI keyword phrases. LSI keywords are vital to allow Google bots to comprehend the message you are sending and how it connects to the user's intent. They can't be confused with the same terms or phrases you've used within your content.

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