In order to expand and diversify its audience, Ukraine’s public radio recently entered the world of podcasts. The audience was invited to choose between different topics and genres. A podcast on personal finance management and financial literacy begins with an episode on bitcoin.
New radio programs that attract listeners by discussing everything from Crimea to crypto
The National Public Broadcasting Company of Ukraine (NSTU) has launched several podcasts to better promote the programs of its radio stations Ukrainian Radio, Radio Kultura and Radio Promin. She also hopes to bring exclusive content to her audience in a convenient format, including new projects like documentaries and conversations with interesting guests. Dmytro Khorkin, board member of the NSTU responsible for radio programs, explained:
For NSTU radio stations, podcasts are an additional way to reach an audience that is consuming audio content through digital platforms. They are created and launched in collaboration with the Digital Platforms Department.
The podcasts are available online in Soundcloud, Google Podcasts, Apple Podcasts and Anchor. The programs deal with various social, economic and political topics and range from historical audio documentations about the Chernobyl disaster and the crisis of the 90s to discussions in the studio about current challenges such as the rampant corruption in modern Ukraine and the political struggles Right-wing activists in the Russian-annexed Crimea.
‘100 Thousand’ Podcast Answers Questions About Cryptocurrency
How to make, spend, and earn more money is the key question a podcast entitled “100 Thousand” aims to answer. The writers of the show, led by Ukrainian radio host Roman Kolyada, want to help you plan your budget, save smartly, and increase your money through smart investments. The main purpose of the project is to improve the financial literacy of Ukrainians. This is probably why the podcast started with an episode about decentralized digital money:
In the first episode we talk about cryptocurrencies. Why are they rising so fast? What is the difference between cryptocurrency and traditional money? And most importantly, is it worth investing your savings in crypto?
Cryptocurrencies have grown significantly in recent months, and many Ukrainians want to know if Bitcoin and other digital currencies have a place in their savings and investment portfolios. The podcast’s first guest, Yevhen Nevmerzhytskyi, who holds a Ph.D. in business he tries his best to answer all of these questions for the audience.
Ukrainians are generally positive about cryptocurrencies and their country is one of the world’s leading countries in terms of adoption. In a report by the blockchain forensics company Chainalysis, Ukraine was ranked first among 154 nations in last year’s edition of its Global Crypto Adoption Index. The Kiev government is also open to the digital assets space and is working on a project to set up its own CBDC in close collaboration with members of the crypto industry.
What do you think of Ukraine’s public radio podcasts? Let us know in the comments below.
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Bitcoin, Broadcasting Company, Crypto, Cryptocurrencies, NSTU, Podcast, Podcasts, Programs, Public Radio, Ukraine, Ukraine, Ukrainian Radio
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